Predicting the financial behavior of Indian salaried-class individuals

COVID-19 has caused not only unprecedented health crises but also economic among individuals across the world. White-collar (salaried-class) employees with a fixed salary face financial insecurity due to job loss, pay cuts and uncertainty in retaining job. This study examines behavior of Indian white-collar salaried-class investors their cognitive biases. In addition, mediating effect self-efficacy on biases is examined. Respondents were given structured questionnaires (google forms) through emails WhatsApp for data collection. SPSS R-PLS are used analyze data. Conservatism (r = –.603, p < 0.05) herding bias –.703, have significant negative correlation behavior. Financial positive =.621. 0.050). predicted 60.5% 62.2% variance, respectively. The direct indirect paths between conservatism bias, self-efficacy, significant. herding, Acknowledgement authors express sincere gratitude Dr Suresha B (Associate Professor, School business management, CHRIST (Deemed be university), Bangalore, India ) encouraging motivating them accomplish this research task. extend thanks Prof. Krishna T.A. (Assistant India) Sridevi Nair support throughout empirical investigation.